Stovky barev v shop-in-shopu
a na stojanech v různých typech obchodů rozjasní Vaše interiéry
PRIMALEX
Koncový klient: PPG Deco Czech
Zadavatel: MORIS design
Rok: 2015 / 2016
Ocenění: Duhový paprsek 2016 - Grand prix a vítěz kategorie
Tónovací centra ve formě shop-in-shopů jsou navržená pro hobby markety
a zákazník si zde vyzkouší a vybere barvu přesně podle svých představ.
Ve stěně jsou vedle kartiček s barevnými vzorky v barevných škálách umístěny
3 boxy, ve kterých si na 3 různých světelných podmínkách může zákazník otestovat zabarvení podle toho, kam barvu kupuje. Na aplikaci nahrané v tabletu si pak může namodelovat svůj prostor tak, aby se co nejvíce přiblížil reálnému prostředí,
ve kterém barva bude.
Zároveň s tónovacími centry byly modulárně navrženy i dva typy otočných stojanů umístěných dle možností v prodejnách DIY po celé ČR. Ty umožňují stejný výběr barvy na kartičkách ze vzorníku a na velkém stojanu i simulaci barvy dle světelného prostředí.
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