Premium beer display stands designed for impulsive cross-sell.


End customer: Molson Coors / Pivovary Staropramen

Contractor: MORIS design

Created: 2013

Permanent display stands were placed in the impulsive sales zones in hypermarkets to provoke a customer with a visual impulse so he buys his favorite premium brand, Stella Artois. Display stands are exceptional by the selection of materials and the quality of design that is not common for hypermarkets. It features a glassed display case in which is placed an illuminated crystal glass in the iconic shape that the brand uses in its flagship restaurants.