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©  Ondřej Brádka  2019

The largest rebranding of interiors and exteriors of TETA drugstores in the Czech Republic and the Slovak Republic.

End customer: PK Solvent

Contractor: MORIS design

Realization: 2013 - 2018

Awards: 2015 Effie Awards Czech Republic - 1st in the Other Services category

The most extensive network of drug stores and cosmetics in the Czech Republic offered its customers a new look at shopping. The shops offer a children's play area, tasty free coffee or extensive luxury-looking walls full of decorative cosmetics which can be easily tested at the make-up corners. Clients can test various make-up types, shades and colours as the make-up corner allows to simulate lighting in daylight or night light while there is also all types of make-up removal products available. Stores are also strongly working with light effects so that selected product lines are attracted to impulsive purchases and plays with the psychology of the customer.