The largest rebranding of interiors and exteriors of TETA drugstores in the Czech Republic and the Slovak Republic.
End customer: PK Solvent
Contractor: MORIS design
Realization: 2013 - 2018
Awards: 2015 Effie Awards Czech Republic - 1st in the Other Services category
The most extensive network of drug stores and cosmetics in the Czech Republic offered its customers a new look at shopping. The shops offer a children's play area, tasty free coffee or extensive luxury-looking walls full of decorative cosmetics which can be easily tested at the make-up corners. Clients can test various make-up types, shades and colours as the make-up corner allows to simulate lighting in daylight or night light while there is also all types of make-up removal products available. Stores are also strongly working with light effects so that selected product lines are attracted to impulsive purchases and plays with the psychology of the customer.