PONT to go is a chain of convenience stores located at the travel hubs at railway and bus stations or in medical facilities throughout the Czech Republic.
The inspiration for the shops came from the dynamics of intersecting star orbits and constellations, and the imaginary routes on which the stores are actually located.
Through design with a visionary view of the segment, PONT thus brings not only a visually and shape-unique solution, but also a whole range of ideas that can help the brand to improve perception and increase the overall penetration of the PONT to go brand on the Czech market. We managed to bring a number of elements to the concept, which should entice customers to impulse purchases of goods from flexibly placed baskets or from the fresh category. The design also includes a Minit sales counter with a bakery, fresh pastries and drinks, a wine rack or a stylish café with tables, stools and coffee machines.