Stojany na prémiové pivo určené k impulsnímu cross-sell prodeji
STELLA ARTOIS
Permanentní stojany byly umístěné v impulsní prodejní zóně tak, aby si zákazník k běžně kupovanému pivu zakoupil na základě vizuálního impulsu i svou oblíbenou prémiovou značku Stella Artois. Stojany jsou výjimečné i výběrem materiálů
a kvalitou provedení, která není pro hypermarkety běžná. Součástí je prosklená vitrína, ve které je umístěná nasvětlená křišťálová sklenice v ikonickém tvaru,
který značka používá ve svých vlajkových restauracích.
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